{"id":2288,"date":"2025-10-28T22:25:49","date_gmt":"2025-10-28T22:25:49","guid":{"rendered":"https:\/\/bmprow.com\/?page_id=2288"},"modified":"2025-11-05T00:21:50","modified_gmt":"2025-11-05T00:21:50","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/bmprow.com\/fr\/cookie-policy\/","title":{"rendered":"Politique des cookies"},"content":{"rendered":"
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Politique des cookies<\/h1>

Derni\u00e8re mise \u00e0 jour : 4 novembre 2025<\/em><\/p>

Qu\u2019est-ce qu\u2019un cookie ?<\/h3>

Un cookie est un petit fichier texte enregistr\u00e9 sur votre ordinateur ou appareil mobile lorsque vous visitez un site web.\nIl permet au site de se souvenir de vos actions et pr\u00e9f\u00e9rences (comme la langue choisie) pendant une certaine p\u00e9riode.<\/p>

Comment nous utilisons les cookies<\/h3>

Notre site web, https:\/\/bmprow.com\/\n, utilise des cookies pour :\n\nam\u00e9liorer votre exp\u00e9rience utilisateur,\n\nanalyser les performances du site,\n\net soutenir nos actions marketing.\n\nEn utilisant notre Service, vous consentez \u00e0 l\u2019utilisation de cookies conform\u00e9ment \u00e0 la pr\u00e9sente politique.<\/p>

Types de cookies que nous utilisons:<\/p>

1. Cookies strictement n\u00e9cessaires et fonctionnels<\/h4>

Ces cookies sont essentiels au bon fonctionnement du site.\nIls ne stockent aucune information personnelle identifiable.<\/p>

  • Cookie TranslatePress :<\/strong> utilis\u00e9 par notre module multilingue pour m\u00e9moriser la langue que vous avez s\u00e9lectionn\u00e9e.<\/li>
  • Cookie de consentement :<\/strong> utilis\u00e9 par la banni\u00e8re de consentement (CMP) pour enregistrer vos pr\u00e9f\u00e9rences en mati\u00e8re de cookies.<\/li><\/ul>

    2. Cookies d\u2019analyse et de performance<\/h4>

    Ces cookies nous aident \u00e0 comprendre comment les visiteurs interagissent avec notre site en recueillant des donn\u00e9es de mani\u00e8re anonyme.\nIls nous permettent d\u2019am\u00e9liorer nos services et l\u2019exp\u00e9rience utilisateur.<\/p>

    • Google Analytics 4 (GA4) :<\/strong> collecte des donn\u00e9es sur le trafic (pages consult\u00e9es, dur\u00e9e des visites, parcours de navigation, etc.).<\/li>
    • Microsoft Clarity :<\/strong> g\u00e9n\u00e8re des cartes de chaleur (heatmaps) et enregistre les sessions afin d\u2019identifier les probl\u00e8mes d\u2019ergonomie et d\u2019optimiser la mise en page.<\/li><\/ul>

      3. Cookies marketing et publicitaires<\/h4>

      Ces cookies servent \u00e0 suivre les visiteurs sur diff\u00e9rents sites web afin d\u2019afficher des publicit\u00e9s pertinentes et engageantes.\nIls sont n\u00e9cessaires pour nos campagnes publicitaires sur Google Ads et Meta (Facebook\/Instagram).<\/p>

      • Meta Pixel (Facebook\/Instagram) :<\/strong> mesure l\u2019efficacit\u00e9 de nos publicit\u00e9s et permet de diffuser des annonces cibl\u00e9es aux utilisateurs ayant visit\u00e9 notre site.<\/li>
      • Google Ads :<\/strong> utilis\u00e9 pour le suivi des conversions (par exemple, lorsqu\u2019un formulaire est rempli apr\u00e8s un clic sur une annonce) et le remarketing (affichage de nos publicit\u00e9s sur d\u2019autres sites).<\/li><\/ul>

        Vos choix concernant les cookies<\/h3>

        Lors de votre premi\u00e8re visite sur notre site, une banni\u00e8re de consentement s\u2019affiche.\nVous pouvez :\n\naccepter tous les cookies,\n\nou refuser les cookies non essentiels (Analyse et Marketing).\n\nVous pouvez modifier vos pr\u00e9f\u00e9rences \u00e0 tout moment en :\n\nsupprimant les cookies via les param\u00e8tres de votre navigateur, ou\n\nen acc\u00e9dant \u00e0 l\u2019outil de gestion du consentement disponible sur notre site.<\/p>

        Contact\nPour toute question concernant notre utilisation des cookies, veuillez nous contacter \u00e0 :\n\ud83d\udce7 contact@bmprow.com contact@bmprow.com<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n

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          Cookie Policy Last updated: November 4, 2025 What Are Cookies? A cookie is a small text file stored on your computer or mobile device when you visit a website. It allows the website to remember your actions and preferences (such as language) over a period of time. How We Use Cookies Our website, https:\/\/bmprow.com\/, uses cookies to enhance your user experience, analyze our site performance, and assist in our marketing efforts. By using our Service, you consent to the use of cookies in accordance with this policy. We use the following types of cookies: 1. Strictly Necessary & Functional Cookies These cookies are essential for the website to function correctly. They do not store any personally identifiable information. TranslatePress Cookie: This cookie is used by our multilingual plugin (TranslatePress) to remember the language you have selected, so you do not have to re-select it on every page. Cookie Consent Cookie: The cookie consent banner (CMP) we use sets a cookie to remember your consent preferences. 2. Analytics & Performance Cookies These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve our Service. Google Analytics 4 (GA4): We use GA4 cookies to collect data about website traffic, such as which pages are most popular, how long visitors stay on the site, and how they navigate. Microsoft Clarity: We use Clarity cookies to generate heatmaps and session recordings. This helps us identify usability issues and optimize our page layouts. 3. Marketing & Advertising Cookies These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. This is necessary for our Google Ads and Meta (Facebook) campaigns. Meta Pixel (Facebook\/Instagram): This cookie allows us to measure the effectiveness of our advertising on Meta platforms and to deliver targeted ads to users who have visited our site. Google Ads: We use Google Ads cookies for conversion tracking (to see if you completed a form after clicking an ad) and for remarketing (showing you our ads on other websites). Your Choices Regarding Cookies When you first visit our website, you are presented with a cookie consent banner. You have the choice to accept or reject non-essential (Analytics and Marketing) cookies. You can change your preferences at any time by clearing your browser’s cookies or by accessing the consent management tool on our site. If you have any questions about our use of cookies, please contact us at contact@bmprow.com.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2288","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/pages\/2288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":11,"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/pages\/2288\/revisions"}],"predecessor-version":[{"id":3888,"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/pages\/2288\/revisions\/3888"}],"wp:attachment":[{"href":"https:\/\/bmprow.com\/fr\/wp-json\/wp\/v2\/media?parent=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}